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FAIA and Industry News

This Week in Insurance: April 14–18, 2014

(This Week in Insurance) Permanent link

Monday, April 14, 2014 

  • Florida Surplus Lines Service Office, Board of Governors, 1:00 p.m., Tallahassee (FSLSO Headquarters, 1441 Maclay Commerce Drive, Ste 200). 

Tuesday, April 15, 2014 

  • Department of Financial Services, Rule Hearing: Conduct of Public Adjusters and Public Adjuster Apprentices, Ethical Requirements of All Adjusters, 10:00 a.m., Tallahassee (Room 116, Larson Building, 200 E Gaines St). For more information, contact Barry Lanier at 850-413-5601 or Barry.Lanier@myfloridacfo.com. 

Friday, April 18, 2014

  • Department of Financial Services, Rule Hearing: Managed Care Arrangements, 9:00 a.m., Tallahassee (Room 102, Hartman Building, 2012 Capital Circle SE). For more information, contact Eric Lloyd at 850-413-1689 or Eric.Lloyd@myfloridacfo.com. 

This Week in Insurance: April 7–11, 2014

(This Week in Insurance) Permanent link

Monday, April 7, 2014 

  • Florida Workers' Compensation JUA, Reinsurance Committee teleconference, 1:30 p.m. To participate, please contact Kathy Coyne at (941) 378-7408. 

Tuesday, April 8, 2014 

  • Florida House of Representatives, Government Operations Appropriations Subcommittee, 9:00 a.m., Tallahassee (Morris Hall, 17 HOB). 
  • DFS, Division of Workers' Compensation, Rule Hearing (Financial Statements Reporting, Parental Guaranty, Excess Insurance, Requirements), 9:00 a.m., Tallahassee (Room 102 Hartman Building, 2012 Capital Circle Southeast). 
  • Florida Senate, Banking and Insurance Committee, 3:00 p.m., Tallahassee (Room 110, Senate Office Building). 
  • Florida Senate, Community Affairs Committee, 3:00 p.m., Tallahassee (Room 412, Knott Building). 

Wednesday, April 9, 2014

Thursday, April 10, 2014

  • Florida Medical Malpractice JUA, Public Meeting of the Evaluation Team (teleconference), 1:00 p.m. To participate, dial 877-208-7023 and use code: 3858114850. 

Friday, April 11, 2014

  • Florida Medical Malpractice JUA, Grant Committee teleconference, 9:00 a.m. To participate, dial 877-208-7023 and use code: 3858114850. 
  • Florida Senate, Session, 9:30 a.m., Tallahassee (Senate Chamber). 
  • Florida House of Representatives, Session, 12:30 p.m., Tallahassee (House Chamber). 

Pinellas-area agents can combine work and play at Tropicana Field

(Member News) Permanent link

Rays_imgPinellas County-area agents can combine work in and play this summer by taking a CE class and watching the Rays! It all happens June 5 at Tropicana Field. FAIA’s David Thompson will teach “Five-Hour P&C Update on Laws and Industry Trends” from 10:30 a.m. to 4 p.m., and after that, it’s time for play: The first pitch goes out at 4:10 p.m.

Class topics include wind mitigation, ethics, industry trends, legislative changes, new flood laws, Citizens Clearinghouse, and more. The class is limited to the first 60 with paid registration. Participants should plan to meet at Gate 4 at 10:00 a.m.

The cost for the game and class is $100 for PAIA members, and $120 for non-PAIA members. Register and pay before May 1 and save $15. The cost for the game only is $30 for PAIA members and $40 for non-PAIA members. (Please complete this form (PDF) to register.)

The class and game are made possible thanks to the following sponsors: FAIA, FAIA Young Agents Council, Master Restoration, Prepared Insurance, Heritage P&C Insurance, TAPCO Underwriters, American Integrity Insurance, Florida Peninsula, Gulfstream P&C Insurance, Olympus Insurance, ICW Group, Lighting Restoration, Davis Ventures, PuroClean, Sawgrass Mutual Insurance, and Johnson & Johnson, Inc.

For more information, call PAIA President Mike Ludwig at 727-213-1890.

Protect Your Agency’s Online Presence And Be Found

(Member News, Trusted Choice) Permanent link

By Paul Peeples 

A member reached out to us about his agency possibly having its website pirated by an online Yellow Page-like service. There are numerous services out there that help with local or regional business searches, and new ones pop up all the time.

After doing some investigation as to how all of these local search providers populate their data, I found that there are a handful of data aggregators out there that provide national Yellow Page-like listing information or data (see the chart below that will make your head swim). You can see how everything revolves around them, and nearly all the online local Yellow Page-type providers buy and use this data to populate their offerings, but it is unknown as to how they populate their initial data or blank fields such as website information before they sell or lease the data.

 

I was able to get one of these aggregators on the phone, and he said that when they have blank fields, they just don’t offer it to their customers, and that they have real people looking for and calling these businesses to make sure the information is correct in their database. I also found out that they don’t all do it that way. I went further to ask if they offer these spots such as website addresses to advertisers if they are blank, and she said absolutely not. So, how is it another site seemingly sits where yours should be on one of these local search sites? I can only speculate, but being a past software developer, I know you can write programs to guess at things when data is missing so it looks like the data is complete. It could also be just bad data entry and people enter websites that they know are popular.

You may also ask the question “What about when I search for my agency or some keywords that should show my agency?” These are typically things like Google adword searches by someone running a Google ad campaign. They are basically willing to bid for search positions on particular search words or phrases. So for instance if I was running an ad campaign and wanted to be found when someone typed in Florida Insurance, well it all depends on how much I am willing to pay for that click or for it to even be seen (impressions) on a web page. That is why you see the large direct writers on these searches. They pay big bucks to be seen.

So what can you do?

First, and I know I am telling you to go do more work, make sure you scour the web for all the local search sites and make sure your information on them is right, and then claim your listings as they all allow you to do that, and in fact want you to. They are out there, and your agency will more than likely be listed whether it is correct or not. The more correct your data becomes over time on these sites, the more it will be correct when there are new services that come out because the national data aggregator’s data will be better.

Next, and most importantly, utilize and take advantage of your Trusted Choice listing at TrustedChoice.com and become an advantage subscriber. There are over 27,000 Trusted Choice agencies nationally, and they all link back to TrustedChoice.com. If you want to beat the giants, beat them locally in your zip, and take advantage of that National brand. Agents across the country are being found by consumers who are discovering that they really do need an agent that can educate them, give them options, and deliver the right insurance solutions. Web traffic to TrustedChoice.com is up over 600 percent since the re-launch in July of 2013. In February alone the site was hit 85,000 times, and is expected to have been hit over 110,000 times in March. FAIA has also directed the “Find An Agent” link to Trustedchoice.com, and that is the fourth most visited link on www.faia.com because the consumer is looking for you, the independent agent!

Tell us your experiences.

 

February job-creation numbers set new record

(Member News) Permanent link

Last week, Gov. Rick Scott announced that over the month of February, Florida businesses created more than 32,000 private-sector jobs. This is the highest number of private-sector jobs created in Florida in one single month since Gov. Scott took office, and accounts for nearly 20 percent of all new private sector jobs in the country last month. 

In total, since December 2010, Florida’s economy has added 540,700 private-sector jobs. With an unemployment rate at 6.2 percent, Florida’s economy is on the rebound thanks to Governor Scott’s efforts to support businesses and create more jobs for Florida families.

FAIA is proud to support the campaign to re-elect Gov. Rick Scott.