‘If you don’t have a multicultural strategy, you don’t have a growth strategy’

 January 24, 2019     0 Comments     FAIA Newsroom


The world is changing and the most recent census data proves every agency should understand others’ cultures, values, language, and priorities. In fact, it's increasingly a business imperative.

As Andrew McCaskill, senior vice president of Nielsen's global communications and multicultural marketing, points out, “if you don't have a multicultural strategy, you don't have a growth strategy."

Fortunately, free marketing resources are available to help agents better market to an increasingly diverse population. Resources include webcasts, research worksheets, and marketing guides to help you create an effective cross-cultural, cross-generational marketing plan.

Delivered through the Agents and Brokers Education Network (ABEN), each of the specific classes in the Reaching Diverse Customers Marketing Series provides a video, course materials, worksheets, findings, and an introduction to the speaker, diversity marketing expert Kelly McDonald. 

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